The Goal of Advertising Essay Example | Topics and Well Written Essays - 1250 words

The Goal of Advertising - Essay Example In the Toyota Camry advertisement, from the ESSENCE magazine, the target audience will likely first see, in the lower middle section, a red Toyota Camry car with black windows facing the bottom left of the page. There is a building behind the car that covers most of the picture from the left and half of the picture from the right. A lot of people are standing around the car having fun; some of them are dancing, some of them are playing with musical instruments, and some of them appear from the building windows dancing and raising their hands. Also, there is a woman with a short dress, black jacket and black shoes standing next to the driver’s door. The ad contains some praise phrases in the top right of the ad, and the sky appears in the top right of the picture behind the praise phrases. There is also a phrase in the bottom left of the ad that says â€Å" The 2015 Camry, your first bold choice†. Finally, the Toyota brand sign appears in the bottom right of the ad. In the Toyota Prius advertisement, from the TRAVEL + LEISURE magazine, the target audience will likely first see, in the right section, a back of a gray Toyota Prius with an open trunk that contains a lot of bags facing the middle left of the picture. There are many trees that cover most of the background from the middle to the top of the ad, and small pieces of wood covering the rest of the background from the middle to the bottom.

The marketing mix Assignment Example | Topics and Well Written Essays - 1500 words

The marketing mix - Assignment Example Even when marketing a product that has high demand, it is advisable for marketers to observe what competitors are doing because competitors always seek to increase their market share. In addition, it is vital to focus on the immense amount of data surrounding the product so as to formulate well-informed marketing strategies and to plan for the future effectively. Today’s consumers have good market knowledge, and hence marketers cannot meet customer satisfaction unless they identify the actual needs of consumers. Finally, production managers must deliver superior quality products as consumers have wide range of choice today. Major principles of product include core product, product lifecycle, and branding. Under the core product principle, a uniform core product is designed that is capable of integrating a number of standard attachments, parts, or components. The integration of these attachments to the core product benefits companies to meet the preferences of local consumers in country. It is relevant to note that the value of the core product is higher when compared to the total value of the finished product. Hence, it is clear that the core product constitutes a notable proportion of the total value of the finished product. In addition, this product approach may assist firms to take advantages of economies of scale and thereby cut down production costs. The product lifecycle principle posits that there are four major steps in the development of a product, including introduction, growth, maturity, and decline (Zimmerman & Blythe, 2013, p.173). The introduction stage is characterised with start-up sales growth, and generally firms spend more on production and marketing than what they receive in sales revenues. Sales significantly increase in the growth stage and firms begin to enjoy a positive return on their investment. In the maturity stage, the longest period of the product